In an Oct 24, 2011 post on SignalNews - Chilton Tippin wrote that Steve Jobs completely upended several industries in his lifetime, ranging from personal computing to music.
It’s now surfacing that he paved the way to upend one more industry in his posterity: television.
In the much-talked-about biography written by Walter Isaacson, Jobs was quoted as having said:
“I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
In addition, investment bank analysts for Piper Jaffray released a recent report detailing a number of developments that point to Apple’s creation of a fully integrated television set.
(Abbreviated here, available in full on the CNN article.)
* Analysts believe Apple has invested in manufacturing facilities in Asia to produce LCD displays ranging in size from 3.5 inches to 50 inches.
* Analysts met with an Asian supplier contact who said Apple had already commissioned the building of TV prototypes.
* The USPTO has published Apple patents for television-related technology, including software for browsing and recording live television.
Apple will not be the first major internet company gunning for the living room. Long-time rivals Microsoft and Google have made aggressive plays, too.
Google, of course, has its not-very-popular Google TV. And Microsoft announced recently that it will begin to roll-out Internet connected televisions via the Xbox 360 in time for the holidays this year. The Xbox 360 will integrate Bing, allowing people to search the web and all of the content on their Xbox’s hard drive. It will also be controlled by the Kinect, so people can voice search and use their bodies as remote controls.
As of yet, little is known about Steve Jobs’s vision for the Apple’s television. But it’s safe to assume a few things. First of all, an easy application would make your iPhone or iPad the remote control. It could integrate with Siri, allowing you to use your voice to control your television. And all content would by fully synced in iCloud.
One of the major sticking points will be negotiations with Hollywood studios and networks, who try hard to keep their content within walled gardens. In that respect, however, Apple may have a bit of an upper hand, as it has had a strong record of protecting content with digital rights management.
Other challenges for Apple will be that it has largely failed to create a social network and it has no search engine. Microsoft has already made inroads in the living room with Xbox, and can bring Bing to bear. While Google has failed so far in producing a viable television product, it owns both a social network and search engine.
Remembering Steve Jobs’s remark, however, Apple will likely have an advantage in that its television will be “completely easy to use.” Apple, after all, built its formidable reputation on intuitive operating systems.
This development by Apple is a huge potential change for the TV industry, as it may change the entire TV landscape, much as other Apple products have changed the industries of music publishing, cellular phones, book publishing and computing, with the only remaining entertainment segment being Television. We at TVissimo are curiosu to see how Apple's revolutionary designs will change how we search for shows we like to watch and how we bring them to our living-room TV screens. As they say at the Olympics - "let the games begin" and we wish Apple much success for their endeavor.



