Clicker is a search
service to find what is available in video on the Web. There motto is “What’s
On Online.” At the site you are
greeted with a simple Google style search filed as well as links to what’s new,
what’s hot, recommended and your playlist if you have signed up for the premium
service. The basic features are free. You can search by show or by topic. Clicker
indexes television shows, movies, music videos, and original web content.
Clicker recently
received $11 million in expanded venture capital funding. The series B
round was led by Jafco Ventures. Benchmark Capital and Redpoint Ventures also
participated. The company has now raised approximately $19 million since its
launch in January 2009. The site does not provide video itself. It links you to
the growing amount of content that others are producing. The Clicker catalog
now includes more than 600,000 episodes from 10,000 shows. It lists those
titles in more than 14,000 categories.
Jeremy Scott provides a
nice Clicker review at ReelSEO, Clicker
Wants To Be Your Web TV Search Engine – They’re Mine. He writes that Clicker
solved his frustration in finding out what is on the Web after he dropped
cable. Jeremy gives the example of searcing for his favorite show,
Lost. It “reveals a
host of options. The first thing you’ll notice are some brief
stats: there are apparently 129 episodes of Lost available online for
free, with another 86 available for purchase.” Plus there was a lot of related content on the same theme.
This is a nice discovery and one that will make
Web video content much more attractive to me. It is the same concept that led
to the design of TVissimo to address the issue of what is on in broadcast
television and our listing of selected Web video sites such as Hulu. It will be
interesting to see how Clicker evolve as the Web and broadcast TV continue to
converge.
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